Alia Bhatt to inaugurate 18th DJWE

Qatar has long been associated with jewels and the seriously bejeweled. Precious stones dating back from antiquity and jewels that are heirloom pieces, passed on to the next generation, have been embedded in the Qatari culture. The jewellery here takes inspiration from cultures, tastes and colours from around the world and forms a mish-mesh of classic pieces that evokes priceless memories for years to come in most of the cases.
With quite an elaborate history of jewellery, precious watches and jewels, exhibitions such as the Doha Jewellery & Watches Exhibition (DJWE) seem quite befitting. Qatar Tourism (QT) has announced the return of DJWE this year, taking place from May 9 to 13 at the Doha Exhibition and Convention Centre with more than 65 exhibitors, including 500 renowned international brands, 19 Qatari designers and exclusive pavilions from Turkey and India.
Superstar Alia Bhatt will inaugurate the exhibition, according to QT.
“The thing I’m most excited about for this edition of DJWE is bringing in Alia Bhatt here. She looked really pretty on her wedding. How perfect is that for the jewellery show! I hope that she does come with her husband (actor Ranbir Kapoor),” said Hessa al-Thani, head of the Marketing and Planning Department at Qatar Tourism while speaking on the sidelines of QT's Annual Tourism Industry Ramadan Ghabga.
Alia recently tied the knot with Ranbir and made a statement with her bridal look wearing Sabyasachi Heritage Jewellery featuring uncut diamonds and hand-strung pearls.
“I think it’s great for our Indian market to see Qatar and to see how important they are to the jewellery market. The Jewellery exhibition has been long awaited for two years now, since we couldn’t do it because of the pandemic. I can say what’s really different about DJWE then any other jewellery exhibition in the region is the difference in taste of jewellery and the premium quality of jewellery,” Hessa al-Thani said. “Quality wise, DJWE is the highest standard there is in the region.”
Visitors can expect bold collections that recreate royal heritage to exude regality as well as elegant, cutting-edge, modern and distinctive designs. Heavy-duty luxurious collections and minimalistic earrings, pendants and bracelets that add an elevated edge to even the most traditional ensembles would be part of the exhibits. Whether one's style is modern, classic, contemporary or minimalist - there’ll be an array of collections to pick from.
“There’s a new lounge that’s part of DJWE this season where we’ll hold a series of workshops and activities, bringing in jewellery experts. You can attend these and get more insight into the process and the storyline about the pieces. It’s such an exciting initiative,” she added.
The 18th DJWE will be open to public with free entrance and registration via the website, djwe.qa