QIC launches brand awareness campaign labelled ‘Time For Change’

Qatar Insurance Company (QIC) has launched a successful full-out brand awareness campaign labelled ‘Time For Change’, designed to inspire positive change within all members of the community in Qatar.

Rolled out in celebration of QIC’s recent rebrand, ‘Time For Change’ showcases the company’s success in changing its brand identity emphasising values of synergy, reciprocity and movement, which together make the essence of QIC when it comes to designing and introducing innovative insurance solutions that best respond to the ever changing insurance requirements of modern life in Qatar.The campaign also summarises the outcomes of QIC’s extensive rebrand exercise, through which the company re-emerged with a new look, feel and messaging, while offering customers the fastest and most convenient onboarding experience in just 2 minutes.Supported across out of home and online media, QIC’s brand campaign also reflects the company’s continuous commitment to inspire positive change within the local community, encouraging all the people of Qatar to be motivated for making a big change by from just small, good deeds.Through a dedicated campaign website (www.2mins.do) and different social channels on Instagram, Facebook, Twitter, Snapchat and YouTube, QIC gives voice to all community members to share their change stories, inspirations, and simple thoughts towards change, and how starting small is central to make big changes on personal, familial, social and professional levels happen.On the campaign, Ahmed al-Jarboey, QIC chief operation officer (Qatar Operations) said, “QIC is committed to leading the change of the insurance industry in Qatar and the region, and to offer the best insurance solutions that best respond to the needs of modern life in Qatar, the region and beyond. Being a national insurance company, we have always understood that the ideal way of making a change is to start small and wanted to allow the entire community to be part of this change.“Ramadan is a month of change and positivity, and we couldn’t find a better time than this holy month to reveal our campaign, and to invite all the communities in Qatar to be part of QIC’s change from their own perspectives, to start small and always believe in the potential of creating a big impact with just small deeds.”Al-Jarboey concluded: “With our dedication to innovation and relentless investments in the digitisation of our insurance products services, we have cemented our position as the insurer of choice in Qatar and the region, and we will continue bringing further solutions that will allow our customers to be in full control of all their insurance needs instantly, remotely and from anywhere they are.”In recognition of QIC’s brand excellence, the company has been recognised with a series of prestigious accolades in recent months, including being named ‘Insurance Brand of The Year in The Middle East’, and ‘Insurance Brand of The Year in Qatar’ by Global Banking & Finance Review Awards 2021.QIC has started a new journey towards the full digitisation of its products and services, with a customer-centric approach that allows customers to be in control of all their insurance needs the way they like, anytime and from anywhere in the world.