QNB signs agreement with IHG to sponsor Doha Winter Wonderland

QNB has signed a sponsorship agreement with Investment Holding Group (IHG) whereby QNB will be one of the main sponsors of Doha Winter Wonderland.

Doha Winter Wonderland and other attractions on Al Maha Island are set to become a hotspot for Qatar tourism - attracting more than 1.5mn visitors per year, a press statement notes.The sponsorship agreement was signed by Heba al-Tamimi, Group Communications general manager of QNB, and Henrik Christiansen, Group chief executive officer of IHG, in the presence of Abdulla Mubarak al-Khalifa, Group chief executive officer of QNB, and Moutaz al-Khayyat, chairman of IHG, accompanied by a group of executives from the two companies.Last week, IHG had announced its latest project, Al Maha Island, the entertainment and leisure destination that would transform Qatar's tourism. The world-class project is led by the association of IHG and IMG, in collaboration with Qatar Tourism and Qatari Diar.Al Maha’s key attraction, Doha Winter Wonderland, will be managed by IMG, a global leader in events and media. IMG is the producer and operator of London’s famous Hyde Park Winter Wonderland.Doha Winter Wonderland is a 93,000sqm theme park that will have something for everyone. The park will host 50 amusement rides, including 10 thrill rides with a 395-rollercoaster, 25 family rides with a giant 150ft Ferris Wheel, and 15 children’s rides.Commenting on the sponsorship, al-Khalifa said: “We are delighted to be a part of major tourism projects in Qatar, in support of the national strategy for tourism within Qatar National Vision 2030. Doha Winter Wonderland is one of the most important tourist destinations, operated by reputable international companies in the field of class-A entertainment, which contributes significantly to attracting tourists and improving the tourism and entertainment experience in Qatar.”Al-Tamimi said, "Through sponsoring Doha Winter Wonderland, we aim to enhance the presence of the QNB brand among tourists from the region and the world."Christiansen added, “Doha Winter Wonderland is a unique attraction for both domestic and external tourism, expected to attract tourists from around the world, while being especially popular with citizens and residents of the GCC countries. With our unparalleled capabilities and experience, we aim to effectively contribute to the development of domestic and external tourism in Qatar, consolidating its position on the global tourism scene in line with Qatar National Vision 2030, especially with the continuous major sporting events in Qatar such as the FIFA World Cup Qatar 2022 and the Asian Games 2030.”