Joe's Cafe opens at iCONIC 2022 Building, Aspire Zone

Ali Bin Ali (ABA) Hospitality has announced the opening of the second outlet of Joe's Cafe at Qatar's iCONIC 2022 building, which is a major attraction now at Aspire Zone near Khalifa International Stadium - one of the venues of the FIFA World Cup Qatar 2022. The stylish cafe opened its doors to the public on May 15.Strategically located on the ground floor of the building, the cafe is the first store from the left side of the building’s entrance, positioned right next to ABA Market Hall’s Monoprix store. "With its warm, inviting decor, the new Joe’s Cafe has a modern and contemporary design. The outdoor seating area of the cafe is the perfect spot to relax; the black, brown and green hues inside the cafe offer a perfect, quaint ambiance for business meetings or solo work," ABA Hospitality said in a statement. The cafe offers an international menu with a wide range of delectable savoury and dessert items perfect for a casual all-day dining experience.General manager of ABA Hospitality Bassel Salim Ammar said, “We are delighted to open the second branch of Joe's Cafe at this very special location and to be the highest performing country for the brand. With the 2022 World Cup fast approaching and Qatar preparing to welcome the world and host them, at Ali Bin Ali Hospitality, we find it fitting to expand the hospitality offerings that are available for everyone to enjoy. "Joe's Cafe is a welcoming, vibrant place with its own spirit of excitement and a menu that is innovative and well-loved. So, we look forward to welcoming a whole host of new fans of the restaurant and also treating our loyal customers to a fresh new experience."Joe’s Cafe opened in London’s Sloane Street in 1984 and it immediately became trendy – in the 1980s and 1990s. The cafe welcomes superstars like Madonna and Mick Jagger among its VIP customers. It is "extremely popular" with Middle Eastern customers and has become a go-to venue for clients from the GCC, the statement adds.