During the debut of the mid-engined super sports car MC20 in 2020, Maserati announced the launch of its Fuoriserie customisation programme in selected markets around the world. It allows customers to create their own unique one-off vehicles from Maserati's existing models, tailored to their own tastes and personality.
Fuoriserie, which means “custom-built” in Italian, aims at offering a suite of customisation options for the Quattroporte, Ghibli and Levante models. Customers can start writing their own "audacious story" by choosing one of three unique collections: Corse, Unica and Futura.


Maserati Levante Fuoriserie Futura


Representing the past, present and future of Maserati, they outfitted each collection with unique exterior and interior finishes, according to a press statement.
The luxury Italian brand also works closely with each customer throughout the customisation process to ensure that the bespoke vehicle reflects the driver’s true spirit and vision.
The first, dubbed Corse (traditional), is geared towards gentlemen drivers and lovers of timeless style. It’s distinguished by its motorsport-inspired liveries derived from the historic competition models. The second, named Unica (of the moment), features a range of wild paint choices meant to reinterpret fashion, art and culture. Finally, the Futura (futuristic) design theme caters to sports-minded customers and tech lovers.
Showcasing the Fuoriserie programme's abilities is the Ghibli Trofeo in Corse trim, featuring an Officine Aluminum matte paint with a pair of red racing stripes covering the length of the sports sedan. The car also gets big two-tone wheels and red brake calipers. Inside, the Alcantara headlining and trimmed tan leather seats contrast with the Officine Aluminum details.
The Quattroporte Trofeo Unica features a white paint job with rainbow-colored metallic flakes, while the windows have a multi-coloured finish - in shades of yellow, green, orange, blue and purple - that vary in color depending on the viewing angle. Inside, Maserati has opted for white and turquoise upholstery.
Finally, the Levante Trofeo Futura uses a Textured Blue Graphite paint job for the first time, along with a rough satin finish and small cross-shaped reflectors that highlight the 3D scan points. The interior of this one-off version sports Alcantara and white leather seats.
In Qatar, Alfardan Sports Motors, the official and authorised importer of Maserati in the country, launched the Fuoriserie programme a year ago. The team of experts at Maserati's showroom in The Pearl-Qatar's Medina Centrale helps customers channel the Italian brand’s rich heritage through their own lens.