Aura Group to launch 36 new restaurants in Qatar

Aura Group has announced that it is slated to open 36 new restaurants in Qatar, thus providing more dining options for citizens and residents, as well as for the fans and visitors during the 2022 FIFA World Cup.Naveed Dowlatshahi, Aura Group CEO, made the statement during a special event held recently at Orient Pearl Restaurant along the Corniche. The event gathered and familiarised key players in the country’s hotel concierges and travel agencies sector with the new high-end dining options and to establish a beneficial collaboration in promoting the brands during and after the World Cup.The new brands will be spread across three main destinations: Lusail Boulevard, Al Maha Island, and Hamad International Airport, featuring a mix of Aura’s most successful homegrown concepts and world-famous brands, such as Nammos beach club, the Mykonos beachside restaurant; Zuma for contemporary Japanese cuisine; Em Sherif, fine dining Oriental cuisine; Billionaire Doha, the luxury dining and extravagant show concept paired with nightlife; LPM French Mediterranean and Niçoise Restaurant; Carbone, an Italian-American restaurant; Beefbar Steakhouse; and Tatel for Spanish-Mediterranean cuisine.The group is also set to open outlets of other notable concepts, such as Rossopomodoro, Streetery, Concept by Lemon Butter, Han Shi Fu, Pura Vida, Maia Lounge, Maia Café, Maia Boutique, Moka Caffe, Belhambar, and many more, in various iconic venues, including Mall of Qatar, The View Hospital, the Korean Medical Center (KMC), Qatar’s newest state-of-the-art medical facilities, and Doha Corniche. These globally-renowned restaurants will cater to the growing demand for upscale and international food outlets to satisfy the gastronomic taste of guests before, during, and after the 2022 FIFA World Cup. The internationally-admired brands will serve as motivation to attract more visitors from abroad and bring an amazing new experience to the market.Aura Group is the leading F&B and entertainment company in Qatar. Within a short period, the group has developed a diversified portfolio of both local and world-leading signature brands. Through its commitment to excellence, Aura Group has continued to deliver a world-class and prestigious experience, earning it an enviable position as a leading operator within Qatar and beyond. Dowlatshahi said: “We are excited to enrich Qatar’s dining offerings with the opening of new high-end and most sought-after restaurants carefully selected from award-winning brands from across the globe. We always strive to ensure that Qatar’s hospitality and entertainment industry continually see a deserving expansion that is corresponding with the fast-pacing development the country is witnessing in various sectors in anticipation of the 2022 FIFA World Cup, the first to be held in the Arab region. With its expansive portfolio, Aura Group is all set to satisfy the culinary and entertainment needs of football fans coming to Qatar from different parts of the world during and after the tournament.”