Daiso Japan, the renowned retail store known for its unique and practical value products, Saturday opened its 10th store in Qatar at City Center Doha, further expanding its presence in the country.
The store was inaugurated by Murat Kayman, general manager of City Center Doha; Gaser Samir Shalaby, senior leasing manager at City Center Doha; and Ramesh Bulchandani, general manager, LTC Int’l Qatar.



The latest outlet of the "value for spending" brand is located on the first floor of the mall, a prime shopping destination for Qatari citizens and expatriates.
Bulchandani thanked everyone involved for their constant support and contribution to the successful expansion of the brand, saying that Daiso has been a part of people’s daily shopping needs, whether they are children, men or women.
The brand range consists of 80,000 lifestyle items and novelty gift products, while introducing over 900 new products to customers every month. From practical kitchen utensils in funky designer colours - such as folding colanders and silicon garlic peelers - to clever ways of dressing up bedrooms with stylish storage solutions, decorative household items, gifts, makeup, stationery, toys and more, the store "offers something for everyone", according to a press statement.
With prices starting at QR7, Daiso offers "value-for-money deals". The brand has implemented a new concept of Absolute Daiso with a focus on four concepts - Absolute Variety, Absolute Quality, Absolute Affordability and Absolute Uniqueness.
Daiso, a Japanese concept retail store, has established itself as a household name over the three decades. With a belief that products should offer more value than their price, Daiso products are defined as unique designs with "clever solutions at incredible rates".
Daiso Japan was launched in December 1977 in Hiroshima City, Japan. The brand has always had a simple vision of creating stores that offer unique value. It believes in providing a unique "surprise & delight" shopping experience, filled with "innovation and excitement through a huge range of products at unbeatable prices".
The brand has gained, over recent years, a superior reputation as a leading Japanese one-stop-shopping destination in Qatar for both local as well as international shoppers. In addition to an upright and extensive product range, excellent quality, and a warm shopping ambiance, Daiso is a thorough utility store for your perfect home.
Daiso Japan is now a genuine retail powerhouse, with over 5,000 stores across the world. It has attained an "unrivalled position as a one-stop variety over the past three decades and every Daiso store adheres to the founding principles of the business: value, quality, variety and uniqueness".
Daiso's 10 branches in Qatar are located at Hyatt Plaza, Al Khor Mall, Gulf Mall, Doha Festival City, Ezdan Mall Al Wakra, Mall of Qatar, Mirqab Mall,
J Mall, Place Vendome Mall and City Center Doha.
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