QF launches World Cup campaign

Qatar Foundation (QF) on Sunday launched the World Cup campaign 'It’s Only Football if it’s For All' and announced a number of events in the run up to the FIFA World Cup Qatar 2022.“Several events and activities will be taking place at Education City ahead of and during the tournament. All these programmes are open for everyone to enjoy,” said, Khalifa al-Kubaisi, director of Media, QF.At a press conference at the QF headquarters he was joined by Mashal Shahbik, director of Events & protocol, QF. The World Cup campaign video by QF was launched at the event.QF’s World Cup campaign reflects how the first FIFA World Cup in the Middle East and the Arab world is intended to be the most accessible ever, and the organisation’s own commitment to providing inclusive opportunities for everyone to explore and benefit from.HE Sheikha Hind bint Hamad al-Thani, Vice Chairperson and CEO of Qatar Foundation, said in a press statement: “The FIFA World Cup Qatar 2022 is all about people, and about bringing people together to enjoy a shared and unforgettable experience – one that everyone can be part of. “Placing accessibility and inclusivity at the core of our World Cup campaign, 'It’s Only Football if it’s For All', reflects QF’s commitment to providing opportunities for everyone to engage in and benefit from, and our support for Qatar’s aim of hosting the most accessible FIFA World Cup ever. Our mission is built around empowering people, and we believe that empowerment happens when pathways for involvement, engagement, and discovery are opened up to all.”Hassan al-Thawadi, Secretary General, Supreme Committee for Delivery & Legacy, said: “Qatar Foundation is a critical national partner in delivering a successful FIFA World Cup Qatar 2022. Education City Stadium will host games up to the quarter-finals stage of the tournament; and throughout our preparation over the last 12 years, QF has played a vital role in many different areas, including research, development, technology and collaboration on social programmes. QF’s plans for the World Cup work towards an important ambition for us – ensuring the tournament brings people together and leaves a lasting legacy of accessibility and empowerment for people from all walks of life.”The QF officials also told the press conference that the commitment to accessibility will be demonstrated in the weeks leading up to the FIFA World Cup Qatar 2022, and during the tournament itself, through an array of festivals, activations, and fun for the local, regional, and global community at Education City, which will be open to all every day. Among QF’s line up of FIFA World Cup Qatar 2022 activities is the second edition of its D’reesha Performing Arts Festival, from December 11-17 at Oxygen Park in Education City and providing a platform for people from Qatar, the region, and the world to celebrate creativity and culture.Under the theme of Travel and Adventure, D’reesha will showcase the richness and vibrancy of Arab culture, language, and heritage through the lens of music, theatre, poetry, storytelling, education, and science. This year’s festival will include D’reesha of Invention and Innovation, a STEM-focused element sponsored by ConocoPhillips Qatar and highlighting scientists, scholars, and researchers from across the Arab world. Education City will also be the venue for the Generation Amazing Festival from November 15-20 which will see school groups from all FIFA World Cup Qatar 2022 nations participate in workshops, activities, and a Generation Amazing football tournament. QF is currently hosting the Street Child World Cup 2022 which runs until October 15 and brings together street-connected children from throughout the world for a football tournament, an arts festival, and a platform to advocate for their rights.

Leaving a lasting legacy of the FIFA World Cup Qatar 2022 for education, Qatar Foundation (QF) will house two of its schools at the Education City Stadium after the mega event is over, disclosed Khalifa al-Kubaisi, director of Media.“The Qatar Academy for Science and Technology and Academyati School are to be housed in the Education City Stadium,” he told Gulf Times in reply to a question at the press conference on Sunday.