Football fans will have the chance to explore various interactive activities and shows, which cover sports, culture and arts, entertainment, wellness, hospitality, and food and beverage catering to people of different age groups.
The events, organised with several partners, are aimed at engaging families and guests from all cultural backgrounds.
“Msheireb Downtown Doha will be the place where visitors and football fans from around the world will meet and celebrate this global event, to reflect the impact of sports on building bridges and relations between cultures,” Msheireb Properties markMonday yesterday.
Besides brand installations at the MDD, each of the three main zones will host engaging activities and exhibitions, putting a spotlight on a number of artists and athletes.
The Barahat Zone will serve as the hub for viewing the matches on a huge screen or in special pods.
A key event is the Forever Valentino exhibition, which pays homage to Valentino Garavani at Maison Valentino, and the largest exhibition to date in his honour in the Middle East.
The Heritage Zone includes several other activations: The Al Annabi Village, located at the company house at Msheireb Museums, will be the main celebration area for the Qatar national team where visitors can cheer for them.
The Mohamed bin Jassem house hosts the Universo Olivetti – Italian exhibition, a gallery of graphics and architectural models that tells the story of the Italian visionary “Adriano Olivetti” in partnership with Italian embassy in Doha.
The Bin Jelmood House houses the Frida Kahlo Immersive art exhibition at its lower gallery.
It is described as “an emotional and immersive journey through the life story of one of the world’s most iconic artists”, in partnership with Frida Kahlo Corporation, Cels Group and Next Exhibition.
The Sikka Zone offers a “selfie-worthy spots” covering art exhibitions and cinematic works.
It also features interactive zones, giving fans the opportunity to play games and relax at cafes and restaurants.
Broadcast and media facilities are also available for journalists and content creators at the Sikka Zone.
The activities and facilities in Zone 3 are Al Sikka International Festival, a street-long celebration of cultures; Conmebol Tree of Dreams, an immersive experience of South American football; a Media Hub for content creators; different social media and digital platforms; and Mawater Warehouse Exhibition, a showcase of unique cars.
The Sikka Zone hosts the Intaj – Film, Television, and Theatre exhibition that highlights the history of cinema, film making and theatre, Quest Gaming District, art exhibition, homegrown local products market, The Hangout, and Onside Doha – which is a pop-up cinema space where visitors can watch a series of Doha Outside that showcase stories and films.
The zone also features the Host Country Media Centre, which provides broadcast and media facilities for 2,000 journalists, including broadcasting stations, live games viewing stations, conference rooms and service centres.
“We welcome everyone in the heart of Doha, in our sustainable and smart city, which truly reflects the essence of Qatar culture and heritage,” Msheireb Properties public relation and communication manager Maryam al-Jassim said.
MDD Roads & Operation Plan
* Roads
Most roads will be for pedestrians at Msheireb Downtown Doha, allowing access to residents, hotels and tenants.
There will be six locations for valet parking, three for regular customers and three for hotel guests.
Road closure plan will be implemented from November 3 to December 31.
Access routes to the hotels’ parking remain open and accessible.
* Parking operations
Parking will be running 24 hours. Starting on November 15, all parking will be
ticketed.
Some closed roads might be temporarily opened after the match finish to facilitate cars’ exit – security team personnel will manage this operation.
Many ramps will stay open to get access to parking.
Guidance System inside Basement 3 will be implemented to avoid closed ramps.
Partners and events retailers will be given special access to their parking spaces.
* Trams
Tram operation hours will be flexible, subject to public concurrence and crowds.
- From November 15 until December 3: Normal operation from 9am-1pm.
Two trams parked in the street for activities from 1pm to midnight.
- From December 4-18: Normal operation from 9am-4pm.
Two trams parked in the street for activities from 4pm to midnight.
The plan will run in phases as follows: Actual implementation commences on
November 3.
The plan is effective until December 31.
The events, organised with several partners, are aimed at engaging families and guests from all cultural backgrounds.
“Msheireb Downtown Doha will be the place where visitors and football fans from around the world will meet and celebrate this global event, to reflect the impact of sports on building bridges and relations between cultures,” Msheireb Properties markMonday yesterday.
Besides brand installations at the MDD, each of the three main zones will host engaging activities and exhibitions, putting a spotlight on a number of artists and athletes.
The Barahat Zone will serve as the hub for viewing the matches on a huge screen or in special pods.
A key event is the Forever Valentino exhibition, which pays homage to Valentino Garavani at Maison Valentino, and the largest exhibition to date in his honour in the Middle East.
The Heritage Zone includes several other activations: The Al Annabi Village, located at the company house at Msheireb Museums, will be the main celebration area for the Qatar national team where visitors can cheer for them.
The Mohamed bin Jassem house hosts the Universo Olivetti – Italian exhibition, a gallery of graphics and architectural models that tells the story of the Italian visionary “Adriano Olivetti” in partnership with Italian embassy in Doha.
The Bin Jelmood House houses the Frida Kahlo Immersive art exhibition at its lower gallery.
It is described as “an emotional and immersive journey through the life story of one of the world’s most iconic artists”, in partnership with Frida Kahlo Corporation, Cels Group and Next Exhibition.
The Sikka Zone offers a “selfie-worthy spots” covering art exhibitions and cinematic works.
It also features interactive zones, giving fans the opportunity to play games and relax at cafes and restaurants.
Broadcast and media facilities are also available for journalists and content creators at the Sikka Zone.
The activities and facilities in Zone 3 are Al Sikka International Festival, a street-long celebration of cultures; Conmebol Tree of Dreams, an immersive experience of South American football; a Media Hub for content creators; different social media and digital platforms; and Mawater Warehouse Exhibition, a showcase of unique cars.
The Sikka Zone hosts the Intaj – Film, Television, and Theatre exhibition that highlights the history of cinema, film making and theatre, Quest Gaming District, art exhibition, homegrown local products market, The Hangout, and Onside Doha – which is a pop-up cinema space where visitors can watch a series of Doha Outside that showcase stories and films.
The zone also features the Host Country Media Centre, which provides broadcast and media facilities for 2,000 journalists, including broadcasting stations, live games viewing stations, conference rooms and service centres.
“We welcome everyone in the heart of Doha, in our sustainable and smart city, which truly reflects the essence of Qatar culture and heritage,” Msheireb Properties public relation and communication manager Maryam al-Jassim said.
MDD Roads & Operation Plan
* Roads
Most roads will be for pedestrians at Msheireb Downtown Doha, allowing access to residents, hotels and tenants.
There will be six locations for valet parking, three for regular customers and three for hotel guests.
Road closure plan will be implemented from November 3 to December 31.
Access routes to the hotels’ parking remain open and accessible.
* Parking operations
Parking will be running 24 hours. Starting on November 15, all parking will be
ticketed.
Some closed roads might be temporarily opened after the match finish to facilitate cars’ exit – security team personnel will manage this operation.
Many ramps will stay open to get access to parking.
Guidance System inside Basement 3 will be implemented to avoid closed ramps.
Partners and events retailers will be given special access to their parking spaces.
* Trams
Tram operation hours will be flexible, subject to public concurrence and crowds.
- From November 15 until December 3: Normal operation from 9am-1pm.
Two trams parked in the street for activities from 1pm to midnight.
- From December 4-18: Normal operation from 9am-4pm.
Two trams parked in the street for activities from 4pm to midnight.
The plan will run in phases as follows: Actual implementation commences on
November 3.
The plan is effective until December 31.
