Malayalam World Cup music video enthralls football fans

A new Malayalam music video by an Indian expatriates’ collective has enthralled football fans, eagerly awaiting the FIFA World Cup Qatar 2022 kick-off. Titled ‘Nenjum Konde’, which literally translates ‘with your heart’, the song supports the FIFA World Cup Qatar 2022. Available on YouTube at https://youtu.be/A7t6zCp__nY, the music video features iconic locations across Qatar including Souq Waqif, Katara and the Clock Tower. Driven by passion to support Qatar 2022 in an artistic and creative way, the initial idea was coined by project director Niyas Yusuf who shared the concept with director Rameez Azeez, who has to his credit a 45-minute Malayalam crime thriller, Thakkam. The initial works started in August and the song was released last week. Noted social media influencers are featured in the video.“The album is an attempt to do our part while preparations are on to host the World Cup. The track is composed in typical Malayalam style and the lines very much reflect the dedication, enthusiasm, cheer and excitement of the fans,” said production controller Faisel Arikkattayil. The song starts with the visualisation of Qatar winning the World Cup bid and showcases the emotions of fans through the eyes of a young football fan. Famous Indian film music composer and playback singer Jassie Gift is the lead vocalist. The album track has popular sports commentator Shaiju Damodaran commenting on Qatar’s preparations to welcome the mega event. 'Nenjum Konde’ is produced by Hadia MK under the banner of Soraparachill. Vysakh is the director of photography. Jayasankar and Jinshad Guruvayoor are the chief associate directors and Arjun Achuth, the associate director. Jayashankar is also the editor of the music video.The animation and VFX are done by Arif Backer who is also the creative director. The music is composed by Junaid Muhammed and the lyrics are by Harry Prasad. Labeeb Tanalur is production co-ordinator.